Talking Products & Venues

This work explores how products, services, and physical places can gain a conversational layer that helps people understand them, engage more deeply, and ask questions in the moment of interest.

Problem / opportunity

Most products and venues are silent. They can be seen, touched, or browsed, but they cannot explain themselves, answer contextual questions, or learn from the interaction they generate. This creates a gap between curiosity and understanding.

At the same time, organizations increasingly need:

• Richer product communication
• Better customer understanding
• Multilingual interaction
• More dynamic customer-facing experiences
• Stronger bridges between physical and digital experiences

What the system does

Talking Products and Talking Venues bring conversational interaction to physical or service-based experiences. A person can ask a product, place, or service questions directly and receive answers grounded in relevant knowledge, rather than needing to search elsewhere or rely only on static content.

This can support:

• Better product understanding
• More engaging customer journeys
• Context-aware interaction
• Multilingual support
• Insight from real customer questions
• New forms of product and venue intelligence

My role

I have worked on concept creation, product strategy, user journey design, interaction model design, architecture thinking, communication logic, and how these systems should fit into broader customer experience and business contexts.

Key design lessons

• A conversational layer works best when it is designed as part of customer experience, not as a novelty feature.
• The real value is not only in answering questions, but in learning from what people ask.
• Physical products and places are still underused as digital interaction surfaces.
• The most useful experiences start from context and customer need, not from AI as a gimmick.

This area is especially interesting because it brings AI into the market side of the world, where products, places, and services can become more understandable, interactive, and valuable in real customer moments.

Talking Product — Make Any Physical Product Askable

Talking Product turns physical products into a continuous growth engine by making them askable. The most important customer questions are asked when the brand isn't in the room — at the shelf, during first use, throughout the product lifecycle. Talking Product captures those moments through a QR-first, mobile-first service layer that transforms any physical touchpoint into a dynamic help experience.

The core idea: print is permanent, but the experience behind it is fluid. Different QR codes provide different contexts, but they all lead to one evolving knowledge base the brand controls and updates in real time — improving at the speed of learning, not the speed of print.

Own the question. Own the destination. Own the growth.

Visit talking-product.com

Talking Product — explainer video

Talking Product — growth engine presentation

The full concept deck covers the signal ownership problem, the QR dead-end problem, the living knowledge base model, and how Talking Product becomes a scalable growth asset.

Download PDF

Talking Venues — venues that listen, adapt, and improve

Talking Venues applies the same conversational layer logic to physical spaces — shopping malls, hotels, event venues, and more. Visitors can ask questions in the moment, in their language, and the venue learns from every interaction. Below are two examples of this in practice.