Projects

Talking Products & Venues

Creating conversational layers that help products, services, and physical places explain themselves, answer questions, and learn from interaction.

This work explores how products, services, and physical places can gain a conversational layer that helps people understand them, engage more deeply, and ask questions in the moment of interest.

Problem / opportunity

Most products and venues are silent. They can be seen, touched, or browsed, but they cannot explain themselves, answer contextual questions, or learn from the interaction they generate. This creates a gap between curiosity and understanding.

At the same time, organizations increasingly need:

What the system does

Talking Products and Talking Venues bring conversational interaction to physical or service-based experiences. A person can ask a product, place, or service questions directly and receive answers grounded in relevant knowledge, rather than needing to search elsewhere or rely only on static content.

This can support:

My role

I have worked on concept creation, product strategy, user journey design, interaction model design, architecture thinking, communication logic, and how these systems should fit into broader customer experience and business contexts.

Product / UX perspective

The main UX challenge is avoiding gimmick behavior. The interaction has to feel genuinely useful. It must answer real questions, support the customer journey, and reflect the character and context of the product or venue in a natural way.

Key UX questions include:

  • What kind of questions matter most in context
  • How the interaction starts
  • How much brand personality should be expressed
  • How the experience differs in-store, on-site, or at home
  • How conversational interaction becomes a real part of the experience, not just an add-on

AI / architecture perspective

These systems require:

  • Structured knowledge
  • Conversational design
  • Interaction routing
  • Update-friendly content flows
  • Insight capture from interaction
  • Optional connection to broader systems

A key strength is that the system can convert static information into dynamic dialogue while also making customer interest and behavior more visible.

Key design lessons

This area is especially interesting because it brings AI into the market side of the world, where products, places, and services can become more understandable, interactive, and valuable in real customer moments.

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